Canelo Álvarez Partners with 1win as Global Ambassador Following Historic Boxing Victory
Boxing legend Canelo Álvarez has entered a global sponsorship deal with 1win.com, announced shortly after his decisive IBF super middleweight title win on May 3, 2025. The victory cements Álvarez’s status as undisputed champion, adding the IBF belt to his existing WBA, WBC, and WBO titles.
The partnership aligns 1win with Álvarez’s brand of discipline and peak performance. "When we talk about champions, we talk about people like Saul Álvarez," stated 1win representatives, highlighting the boxer’s journey from humble beginnings to sporting dominance.